Financial Accounting and Financial Statement Analysis

Financial accounting is the process of recording, summarizing and reporting business transactions. It provides an accurate depiction of a company’s financial position and performance. The primary objective is the preparation of financial statements, including the balance sheet, income statement, and cash flow statement. The module gives you a general but comprehensive understanding of the methods used in the preparation, interpretation, and analysis of financial reports.

You will learn to:

• Understand and interpret balance sheets, income statements, and cash-flow statements
• Analyze financial statements, and evaluate a company in terms of its profitability, liquidity and solvency
• Understand the role of accounting information in investment and credit decisions
• Use the accounting system to enhance economic decision-making
• View financial accounting as a way to help allocate resources efficiently and effectively
   

Marketing Management

An overview of the tools and concepts used most in marketing. You’ll also gain a comprehensive appreciation of the most important phenomena associated with marketing today. The module looks at marketing as a process, a set of skills, and a strategic issue.

You will learn to:

• Understand the key concepts of marketing
• Analyze markets and their dynamics
• Use practical tools and frameworks for marketing planning and decision-making
• Track and assess marketing performance
• Apply marketing thinking in a general management role
• Develop organizational capabilities in strategic marketing excellence
   

Orientation, Including High-Level Guest Speaker
 

Global Economics

The 21st century began with remarkable global economic growth. It occurred in a context of increasing economic integration between advanced and emerging economies: globalization. This module takes a look at some of globalization’s conceptual and empirical details, and assesses the current economic situation. It will prepare you to understand the impact of macroeconomic changes on the business environment.

You will learn to:

• Understand important economic concepts, terms, theories and current issues
• Absorb economic analysis of current economic developments
• Apply economic concepts and theories to new situations
• Evaluate the impact and effectiveness of government policies
• Discuss the economic environment in which business decisions have to be made
   

Corporate Strategy

Discover basic concepts and frameworks in strategic decision-making and strategy management. Topics covered include industry analysis, sources of a firm’s competitive advantages, diversification, and international expansion. You’ll learn the tools and concepts to formulate and implement appropriate business policies and strategies. The focus is on general management, so you will explore how each action, decision or event affects the firm as a whole.

You will learn to:

• Understand key strategic management concepts and their assumptions
• Apply strategic concepts and frameworks to business cases and real-life organizations
• Analyze a company’s resources and capabilities
• Contribute to the formulation and evolution of a company’s strategy
• Identify the effect of strategic decisions on the financial success of a company
   

Launch of the LEAD Personalised Leadership Journey

The Leadership and Development programme (LEAD) helps you to identify your personal strengths and areas to develop. You’ll become more aware of your management style and formulate an action plan for leadership growth. LEAD combines an online toolkit and individual coaching sessions to improve your management effectiveness.

Design Thinking

Design thinking gives you the ability to design new solutions that create value for both the customer and the business. Design thinking combined with business models provides effective tools for corporate innovation and transformation. It is a solution-focused mentality that starts with a goal of what is to be achieved instead of with a problem.
 

Innovation and the Entrepreneurial Mindset

The ability to innovate is a key capability and source of competitive advantage. Even in large corporations, managers need to constantly identify and evaluate new ideas and business opportunities. This module will expose you to the process of creating and growing a startup or a new business within an existing organization. You’ll discover key tools and concepts including identifying and validating a business opportunity, planning and implementing strategy, and developing business models.
 

Launch of the Business Project Module
 

Financial Planning

Forecasts of key financial statements are crucial when starting a new business or preparing the budget of a new project within an existing business. This module provides tools for building financial models to forecast financials and assessing the financing needs of projects. You’ll discover how to understand impact on profitability, returns to investors, and debt-to-equity ratios. You’ll also find out how to fund projects once financing needs have been identified.

You will learn to:

• Build financial models
• Prepare forecasts of financial statements
• Assess the amount and nature of corporations’ future financing needs
• Select the best way to finance projects, e.g. through equity, debt, or divestments
   

Corporate Finance

This module covers the fundamental tools and concepts of finance. Key themes include the allocation of resources among projects to maximize shareholder value, and the assessment of a company’s value, which is essential in all corporate transactions.

You will learn to:

• Understand the basics of determining the cost of capital
• Compare and evaluate investment opportunities
• Select and effectively apply techniques for valuing firms
• Evaluate and discuss possible methods of raising capital and selecting the capital structure of the firm
   

The Innovation Landscape in Asia

Today’s global managers require an awareness of the business and innovation landscape in different regions of the world. This module provides exposure to current business trends and hot topics in the Asian region. These will help you to identify new business opportunities for your own organization. The module takes an interactive and hands-on approach through a series of workshops around the theme.

You will learn:

• Awareness of current innovation trends in Asia
• To identify business opportunities related to new innovations in Asia
• Improved skills for working in multicultural teams and organizations
   

Leading Successful Teams

Successful leaders need the ability to effectively manage different kinds of teams within their organizations. This module approaches leadership from two angles: personal transformation as a business leader, and awareness of the function of human resources within a corporation. It addresses how corporations can and do manage human resources as a source of competitive advantage. You will explore the intersection between human-resource management, competitive strategy and management of multinational firms.
 

Leading Change

To drive change successfully, we need to understand it by looking at situations from multiple, integrated perspectives. Understanding the strategic context as well as the structures and processes that need to be changed is necessary but not enough. Formal plans may guide the change agenda but the real work takes place in the unofficial dynamics of an organization. These include an organization’s culture and informal networks, as well as internal politics and the emotions that change generates. Resistance to change exists every day at every organizational level. You will learn how to address it, mitigate it and eventually benefit from it as a business leader.
 

Digital Transformation

Digitalization is transforming traditional business models across industries. IT is no longer merely an internal corporate service; technology is becoming embedded into core products and services, and information is becoming a core element of business models. But realizing new digital opportunities requires new thinking. Understanding of the role digitalization and the possibilities it provides is essential to any business leadership role. This module helps you to identify and develop new capabilities to transform enterprises from traditional to digital.
 

Corporate Responsibility and Sustainability

Demands for corporate social responsibility are increasing from both market and nonmarket actors. In this module you’ll explore the strategies developed by companies to meet the challenges of environmental and social sustainability. Special emphasis is placed on how organizations integrate these issues in their operations to avoid risks and use them as opportunities.
 

Operations Management

This module will give you the tools to respond quickly and flexibly to customer demands, and to grow a business without large investments in capital resources. The sessions will focus on the skill sets required to build and manage lean supply chains using sound operations-management principles.
 

Managing With Data Analytics

Today’s corporations have access to vast amounts of data. But how can big data be harnessed to improve organizational decision-making? Business leaders need the ability to identify what type of inference and conclusions should be drawn from data as well as the understanding of how the results of various analyses can be translated into better decisions.
 

Cross-Cultural Communications

This module explores key communication skills and strategies that make you more effective within different organizational and cultural contexts. Current theories of communication strategy, decision-making frameworks and tools for effective message delivery are covered.
 

Geopolitics

Today’s corporations compete in a global arena, and political and economic phenomena from all parts of the world affect all organizations. We explore international and regional institutions governing transnational economic activity, and some of the major social and technological changes that affect corporate strategy. You’ll gain frameworks to analyze the international environment and to understand how your own organization will be affected by global political and economic trends.
 

Business Project (Including Presentations Practice): 1-1.5 days
 

The Innovation Landscape in Europe

Managers today need to understand the business and innovation landscape in different regions of the world. This module provides exposure to business trends and hot topics in Europe, which can help you to identify new business opportunities for your own organization. The module takes an interactive and hands-on approach through a series of workshops around the theme.
 

Business Project (Final Presentations)

The Business Project allows you to put into practice the main takeaways from the entire program. You’ll work on an innovative project for your current organisation, or an entrepreneurial new venture. As well as integrating the business lessons you’ve learned, the project gives you an opportunity to apply your new design-thinking tools and entrepreneurial mindset. The project is launched in the third week of the program, with several milestones to be reached on the way to completion. It culminates with a final presentation assessed by a panel comprised of, among others, investors who will evaluate the validity of your proposals.
 

Capstone: Strategic Business Simulation

This interactive experience integrates the most relevant concepts of business administration. It is delivered through one of the most popular software applications used by top-ranking business schools. The emphasis is not on simulating decisions in front of a computer screen, but on managing organizations in a competitive and changing environment. The goal is to have the most efficient team in terms of value generation. Internal team discussions and strategic decision-making processes form the core activities of the simulation. You will have the opportunity to manage a company for a period of time simulating one and a half years – long enough to show the effects of long-term strategic decisions. The most relevant company functions are included: finance and administration, sales and marketing, production and operations, alliances, negotiations, organization, relations with governments, etc. As part of a management team, you will present the results of your actions to the Board of Directors at the end of the simulation.
 

Graduation Ceremony